Intercom integration
Verify the email of every new Intercom lead
When a visitor leaves an email in the Messenger, it is checked straight away, so your replies, nurture emails and sales follow-ups reach the person who asked.
- CRM and sales
- No code
- Set up in minutes
The Zap
- 1
Trigger · IntercomNew Lead - 2
Action · BounceIntelVerify Email Address Verdict
SafeRiskyInvalidUnknown
- Starts from
- New Lead
- BounceIntel step
- Verify Email Address
- You get back
- Verdict, score, reason and mailbox signals
- Zapier plan
- Any plan, including Free, for a two-step Zap
01Zaps
Build the Zap
Zapier pairs Intercom with BounceIntel, and the Zap is short: a trigger in Intercom, then the BounceIntel check.
Build it in a few minutes
New Lead
Verify Email AddressThere is no published template for Intercom yet. Start from New Lead in Intercom, add Verify Email Address, and map the email field.
02Why it matters
Why verify Intercom emails
Intercom captures leads in the middle of a conversation: a visitor asks a question, the Messenger asks for an email so it can reply later, and whatever they type becomes the contact. On a phone, in a hurry, that address is often mistyped.
When the answer goes out by email and bounces, the visitor thinks you never replied. Checking the address as the lead is created tells your team which conversations need a reply in the Messenger instead, and keeps bad addresses out of your outbound messages.
03Ideas
What to do with the verdict
The check on its own changes nothing. These are the steps that make it pay off inside Intercom.
Tag leads with a bad address
Add an Intercom tag such as email-invalid when the verdict is invalid, so the team replies in the conversation rather than by email.
Only pass reachable leads to your CRM
Filter on Safe to send before the step that creates the lead in your CRM or adds it to a nurture list.
Catch typos while the chat is open
When Did you mean suggests a correction, post it to the conversation's owner, who can confirm the right address with the visitor.
04Setup
Set it up in four steps
- 1
Get your API key
Create a key on the API keys page of your BounceIntel dashboard. Keys come with any paid plan and start with bi_live_.
- 2
Start the Zap in Intercom
In Zapier, choose Intercom as the trigger app and pick New Lead, or open a template above, which does this for you.
- 3
Add Verify Email Address
Add BounceIntel as the action, connect it with your key, and map the email field from Intercom into the Email field.
- 4
Act on the verdict
Add a Filter on Safe to send, Paths on the verdict, or an update step that writes the verdict and score back to Intercom.
05Fields
What each check returns
The fields to map first. Every check also returns reason codes, a confidence level, the mail provider and the individual mailbox signals.
- Verdict
is_reachable - Safe, risky, invalid or unknown. The field to filter or branch on.
- Score
score - 0 to 100. Worth writing back so lists and reports can sort by it.
- Safe to send
safe_to_send - One true or false value, ready for a Filter step.
- Reason
sub_reason - Why the verdict was chosen, in plain words.
- Disposable address
is_disposable - A throwaway inbox from a temporary mail service.
- Role account
is_role_account - A shared inbox such as info@ or sales@ rather than a person.
- Catch-all domain
smtp_is_catch_all - The server accepts every address, so the mailbox cannot be confirmed.
- Did you mean
domain_suggestion - A corrected domain when the address looks like a typo, such as gmial.com.
06Questions
Intercom and BounceIntel: common questions
Which Intercom trigger should I use?
New Lead covers visitors who leave an email in the Messenger. If your contacts arrive as users, for example from your product sign-up, use New User instead.
Does this change what the Messenger asks for?
No. The Messenger works as it does today; the check runs in Zapier after the email is saved.
How many BounceIntel credits does this use?
One credit for each address checked. A Zap that runs 300 times a month uses 300 credits, and Zapier counts its own tasks separately.
Do I need a paid BounceIntel plan?
The Zap connects with an API key, and keys come with any paid plan, monthly or a one-off pack. The 100 free credits on signup can be used in the dashboard to test verdicts on your own addresses first.
More integrations
Other apps teams pair with it
HubSpotCRM and salesEvery new or edited HubSpot contact gets its email checked against the receiving mail server, and the verdict lands on the contact record where your workflows can use it.
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SalesforceCRM and salesEach new lead's email is checked as the record is created, so reps and sequences start from addresses that can actually receive mail.
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Zoho CRMCRM and salesEach lead created in Zoho CRM has its email checked against the receiving mail server, so follow-ups, cadences and campaigns start from addresses that exist.
Open
Intercom is a trademark of its owner, used here only to identify the app. BounceIntel is not affiliated with or endorsed by Intercom. The connection runs through Zapier.
Verify Intercom emails before they bounce.
Connect BounceIntel in Zapier and every new address gets a verdict your next step can act on.